Theresa Turner

2 min read

Your Logo is not Your Brand

On a perfect market-based day, Joe Consumer would wander through the mall, stopping into the swoosh store for a new pair of shoes, grabbing lunch under the golden arches, and looking for a ‘bull’s eye’ deal at a national chain store. If you’re like...

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3 min read

Startup Website Design Trends for 2021

Startups face stiff competition for attention in today's busy and crowded marketplace. Whether your B2B or B2C, your customer base is inundated with information coming from all angles at every moment of the day and night. For that reason, it's essential...

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3 min read

Top 5 ways startups can use design to gain market share

Startups have to walk a fine line. While they’re inherently innovative and forward-looking, they can’t be so focused on the future that they forget about today. In other words, neglecting current growth and market share for what lies ahead is a surefire...

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3 min read

Why Great Design Is Critical for Startups

You might have heard that you only have a few seconds for your brand make a good first impression. It turns out that a few seconds may be too late. In terms of your website, you really have only about five hundredths of a second (50 milliseconds) to win...

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3 min read

Go with the Pros: 6 Reasons Why Pro Website Designers Are Worth It

It’s hard to imagine running a modern business that does not have an online presence. After all, informative, accessible websites are something customers expect. If you’re looking to put up a webpage, you’ve got two options: hire a professional or...

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3 min read

Creating an eCommerce Funnel to Maximize Conversions

Some companies design sleek, space-aged widgets with an eye firmly focused on tomorrow. Others offer services to make everyday life more comfortable and efficient. No matter the market, industry, or goals, however, sales make the world go ‘round. And...

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3 min read

Embracing the Importance of UX/UI Design

For many people, today's alphabet soup of techno-acronyms is a frustrating puzzle that hides both the meaning and, more significantly, the importance of the terms they represent. The acronyms "UX" and "UI," for example, both refer to "users," but each...

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3 min read

How to make your app "sticky"

US adults spent over 3 hours and 35 minutes on mobile devices in 2018, according to eMarketer. 90 percent of the time on mobile last year was spent engaged with apps. Despite mobile applications' incredible popularity for entertainment, messaging, and...

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3 min read

Creating a Startup Website that Makes Money

Most startups know that their website is an essential tool for validating their business model and growing their company, and yet many startups fail to invest the time, expertise, and effort necessary to create a great site. In doing so, they...

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3 min read

Why empathy in business is more than being nice.

In 2012 Airbnb was faced with what could have been a total disaster. Founded four years earlier with only a website and three air mattresses, Airbnb solved the growing need for a more personalized travel experience and the lack of hotel accommodations in...

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3 min read

How to develop a new product around an unknown concept

You can have the best product in the world but if your customers don't understand what it is or why they need it, you'll struggle to get off the ground. Developing a product around an unknown concept is a long-term process that needs to be approached in...

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3 min read

Make it or Break it: Why Your Startup's Online Experience Matters

You know you've got a great product with a blossoming market, but your startup isn't growing the way you predicted. While startups can fail for many reasons, in too many cases, they fail because they haven't invested in optimizing their online user...

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5 min read

How To Find The Right VC For Your Startup

Included below is some great advice we received recently at the NJ Tech Leadership Summit from some of the top venture capitalists on the east coast like Ramana Jampala and Aaron Price.

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4 min read

What is Design Thinking?

Design thinking applies the elements and processes developed over centuries of creative design work to problem-solving in business. Although people often use the term “design thinking” in different ways, the original definition stems from the four...

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3 min read

7 UX factors impacting your eCommerce site

User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy it is for users to use your site to accomplish a goal. UX...

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3 min read

Let Color Differentiate Your Brand and Message

The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a fraction of a second in duration, their impact is ongoing if a brand adequately fosters them. Like a fond...

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3 min read

UX, UI, Visual Designers and more – the many design roles of Technology

Design isn’t the window dressing to your website, application, or software development project. It’s essential to the entire process, from beginning to end, and helps ensure the final product is intuitive, productive, and user-friendly. Still, given the...

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3 min read

Why Packaging Design Is Just As Important As What’s Inside

While it’s true you can’t tell a book by its cover, it’s also true that consumers will never get to judge how much they love your products unless they love the cover. That’s the central reason why aesthetically pleasing packaging deserves the same level...

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3 min read

5 Trends in Packaging Design for 2021

Packaging plays a crucial role in getting products from to customers without loss or damage. However, packaging is more than just functional, and creative packaging can also make a good impression and help your brand stand out using unique designs. The...

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3 min read

Good Photography Is Critical for Brands

Photography is uniquely capable of conveying emotion and telling a story. It’s an especially potent form of creative for companies in creating brand identity and developing emotional bonds with the customer base. In fact, since good and impactful...

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