3 min read
Startups face stiff competition for attention in today's busy and crowded marketplace. Whether your B2B or B2C, your customer base is inundated with information coming from all angles at every moment of the day and night. For that reason, it's essential...
3 min read
It’s hard to imagine running a modern business that does not have an online presence. After all, informative, accessible websites are something customers expect. If you’re looking to put up a webpage, you’ve got two options: hire a professional or...
3 min read
For many people, today's alphabet soup of techno-acronyms is a frustrating puzzle that hides both the meaning and, more significantly, the importance of the terms they represent. The acronyms "UX" and "UI," for example, both refer to "users," but each...
3 min read
Most startups know that their website is an essential tool for validating their business model and growing their company, and yet many startups fail to invest the time, expertise, and effort necessary to create a great site. In doing so, they...
3 min read
You know you've got a great product with a blossoming market, but your startup isn't growing the way you predicted. While startups can fail for many reasons, in too many cases, they fail because they haven't invested in optimizing their online user...
3 min read
Design isn’t the window dressing to your website, application, or software development project. It’s essential to the entire process, from beginning to end, and helps ensure the final product is intuitive, productive, and user-friendly. Still, given the...
