2 min read
RTD Canned Cocktails Explode in Popularity
The era of hard seltzers is over. The latest craze to hit the beverage market? Canned Cocktails.
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The era of hard seltzers is over. The latest craze to hit the beverage market? Canned Cocktails.
Read More5 min read
This month we sat down with Kayla Castañeda, Founder and CEO of Agua Bonita, a beverage company that makes healthy-for-you versions of agua frescas.
7 min read
This month we sat down with Max Rye, Co-Founder and Chief Strategist of biotechnology company Turtle Tree for the next installation in our Fall Feature Series.
5 min read
As we move into fall, we’re launching a new series of interviews with business leaders in the food, beverage, supplement and biotech industries. This month we sat down with Wee Tuck Tan, owner of The Brewerkz Company, Singapore's longest-running craft...
8 min read
This month we sat down with Foundery5 client Natalie Van Unen, founder and CEO of One Health, a nutrition brand that offers an all-in-one plant based protein and nutrition powder designed to help people live a healthy life.
2 min read
As climate change accelerates, consumers are increasingly concerned with the way large corporations are taking on environmental responsibility. Many consumers, especially those in the younger generations, expect companies to take steps to reduce their...
2 min read
When purchasing a beverage for the first time, there are a number of things that can draw in the customer - the packaging, the advertised flavors, the functionality, the health promoting benefits. However, if the customer is making a repeat purchase, the...
3 min read
Brand collaborations have always been a popular marketing tactic, especially in the beverage industry. Whether it’s a brand partnering with a celebrity, a brand partnering with a movie on a new release, or two brands from the food and beverage industry...
7 min read
For the second installment of our Summer Spotlight Series, we sat down with Thereasa Black, founder and CEO of Bon Appesweet, a vegan artisanal chocolate bar brand that uses dates as sweeteners and has zero added sugars and zero sugar alcohols.
2 min read
The energy drink sector of the beverage market has been rapidly growing in recent years, with sales projected to reach 20 billion by 2024, according to a 2020 report from Mintel. And while the energy drink sector is predicted to continue to grow thanks...
5 min read
Welcome to our Summer Spotlight Series, where we’ll be sharing stories from incredible and inspiring founders and CEOs all summer long. Starting and running your own business can be a grueling and often isolating job. By sharing the stories of founders...
3 min read
Packaging design can make or break a beverage brand. The design of your packaging is the first thing that consumers will see and it’s up to the design to draw consumers in, create brand recognition and set your product apart from your competition.
4 min read
Supplements are big business.
Data from the CDC suggest that more than half of U.S. adults take dietary supplements, and the market is expected to grow at 9% CAGR per year through 2028.
3 min read
New and exciting companies are making big waves in the domestic beverage market - bringing global flavors to fresh and functional beverages.
2 min read
The supplement industry has expanded immensely in recent years as people turned to supplements following the outbreak of the COVID-19 pandemic. The global dietary supplements market valued at USD 151.9 billion in 2021 is expected to grow at a compound...
6 min read
The supplement industry is booming as more people realize the negative effects that a high stress, always-on lifestyle has on their ability to meet daily nutritional needs. Consumers are responding with a rush to health and well-being products,...
2 min read
Fueled by the COVID-19 pandemic, consumer interest in functional beverages that support health and immunity is higher than ever before. Probiotic and prebiotic drinks in particular have seen explosive growth in the market as consumers look for beverages...
3 min read
Now more than ever, supplemental micronutrients, herbs, amino acids, and more have earned recognition as meaningful methods to promote health. Both consumers and health professionals appreciate the benefits of supplements to complement their food,...
2 min read
The global beverage market size is expected to reach a staggering $1 trillion in 2022, up from $750 billion in 2017. This growth can be attributed to a growing consumer preference for healthier beverages, environmental concerns, and advances in food...
3 min read
In the old days, a functional beverage was what you’d call a full mug of coffee with a retractable lid. And maybe it had a handle on it, too.
3 min read
If you’ve had that idea for a beverage brand brewing in the back of your mind for a while — now’s the time to crack it open. After all, the global beverage market is expected to reach upwards of $1.6 trillion in 2026, and the functional drinks submarket...
2 min read
On a perfect market-based day, Joe Consumer would wander through the mall, stopping into the swoosh store for a new pair of shoes, grabbing lunch under the golden arches, and looking for a ‘bull’s eye’ deal at a national chain store. If you’re like most...
3 min read
Startups face stiff competition for attention in today's busy and crowded marketplace. Whether your B2B or B2C, your customer base is inundated with information coming from all angles at every moment of the day and night. For that reason, it's essential...
3 min read
Startups have to walk a fine line. While they’re inherently innovative and forward-looking, they can’t be so focused on the future that they forget about today. In other words, neglecting current growth and market share for what lies ahead is a surefire...
3 min read
You might have heard that you only have a few seconds for your brand make a good first impression. It turns out that a few seconds may be too late. In terms of your website, you really have only about five hundredths of a second (50 milliseconds) to win...
3 min read
It’s hard to imagine running a modern business that does not have an online presence. After all, informative, accessible websites are something customers expect. If you’re looking to put up a webpage, you’ve got two options: hire a professional or...
3 min read
Some companies design sleek, space-aged widgets with an eye firmly focused on tomorrow. Others offer services to make everyday life more comfortable and efficient. No matter the market, industry, or goals, however, sales make the world go ‘round. And...
3 min read
For many people, today's alphabet soup of techno-acronyms is a frustrating puzzle that hides both the meaning and, more significantly, the importance of the terms they represent. The acronyms "UX" and "UI," for example, both refer to "users," but each...
3 min read
US adults spent over 3 hours and 35 minutes on mobile devices in 2018, according to eMarketer. 90 percent of the time on mobile last year was spent engaged with apps. Despite mobile applications' incredible popularity for entertainment, messaging, and...
3 min read
Most startups know that their website is an essential tool for validating their business model and growing their company, and yet many startups fail to invest the time, expertise, and effort necessary to create a great site. In doing so, they...