3 min read
In 2012 Airbnb was faced with what could have been a total disaster. Founded four years earlier with only a website and three air mattresses, Airbnb solved the growing need for a more personalized travel experience and the lack of hotel accommodations in...
3 min read
You can have the best product in the world but if your customers don't understand what it is or why they need it, you'll struggle to get off the ground. Developing a product around an unknown concept is a long-term process that needs to be approached in...
3 min read
You know you've got a great product with a blossoming market, but your startup isn't growing the way you predicted. While startups can fail for many reasons, in too many cases, they fail because they haven't invested in optimizing their online user...
5 min read
Included below is some great advice we received recently at the NJ Tech Leadership Summit from some of the top venture capitalists on the east coast like Ramana Jampala and Aaron Price.
4 min read
Design thinking applies the elements and processes developed over centuries of creative design work to problem-solving in business. Although people often use the term “design thinking” in different ways, the original definition stems from the four...
3 min read
User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy it is for users to use your site to accomplish a goal. UX...
3 min read
The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a fraction of a second in duration, their impact is ongoing if a brand adequately fosters them. Like a fond...
3 min read
Design isn’t the window dressing to your website, application, or software development project. It’s essential to the entire process, from beginning to end, and helps ensure the final product is intuitive, productive, and user-friendly. Still, given the...
3 min read
While it’s true you can’t tell a book by its cover, it’s also true that consumers will never get to judge how much they love your products unless they love the cover. That’s the central reason why aesthetically pleasing packaging deserves the same level...
3 min read
Packaging plays a crucial role in getting products from to customers without loss or damage. However, packaging is more than just functional, and creative packaging can also make a good impression and help your brand stand out using unique designs. The...
3 min read
Photography is uniquely capable of conveying emotion and telling a story. It’s an especially potent form of creative for companies in creating brand identity and developing emotional bonds with the customer base. In fact, since good and impactful...
